For general web searches in the United States as of October 2025, Google and its integrated AI tools remain dominant by a wide margin. However, in the dedicated AI chatbot search market, the landscape is more competitive, with ChatGPT leading and other major players following.
General web search market share
Despite the growth of AI competitors, traditional search engines still handle the vast majority of search queries. According to StatCounter data for the United States in September 2025, the market share is:
- Google: 85.03%
- Bing: 8.48%
- Yahoo!: 3.28%
- DuckDuckGo: 2.54%
AI-powered search tool market share
The AI-first search market, which often uses conversational chatbot-style interfaces, has a different market share distribution. Data from early October 2025 shows the market share among top generative AI chatbots in the U.S.:
- ChatGPT (OpenAI): ~60.6%
- Microsoft Copilot (Bing AI): 14.0%
- Google Gemini (AI Overviews): 13.5%
- Perplexity: 6.6%
- Claude AI: 3.6%
Learn more
Top 65 Popular AI Tools by Monthly Visits
https://explodingtopics.com/blog/most-popular-ai-tools
Top Generative AI Chatbots by Market Share
https://firstpagesage.com/reports/top-generative-ai-chatbots
Search Engine Market Share United States Of America
https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america
