We recently completed a full brand identity update for Mike’s Tree & Lawn, a South Austin tree trimming and lawn service company with over 20 years of experience. The primary objective was to position the company as tree-trimming forward while still supporting landscaping services as a secondary offering. We selected a strong, balanced layout with a prominent oak tree icon and structured wordmark to create a professional, established presence that works across trucks, yard signs, uniforms, and digital platforms.
From a branding standpoint, we intentionally moved toward a more refined and professional color scheme than the typical bright “lawn care” greens. A deep forest green anchors the design, representing strength, stability, and mature tree work, while a softer sage accent subtly nods to landscaping services without overpowering the primary focus. The palette feels elevated and trustworthy—a better fit for the South Austin market and higher-value projects.
The logo was built in Adobe Illustrator as a fully scalable vector file, ensuring clarity at any size. This allows Mike’s Tree & Lawn to confidently implement the brand across upcoming website development, social profiles, vehicle graphics, and local marketing initiatives as we continue building out their digital presence and SEO strategy.
