Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses, like brick-and-mortar stores or food deliveries, should focus on local PPC. However, even for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.

To find out if and how advertising costs differ in the United States, SEMrush analyzed over 86,000 keywords from 17 industries, including both offline and online businesses — from automobile dealerships to cryptocurrencies.

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