What is gamification? Gamification is the strategic use of game elements in non-game contexts to change consumer behavior. This includes on-site quizzes and web surveys, awarding badges and points, etc. When gamification is done right, it breaks down those rigid walls and humanizes your brand. MarketingProfs has a nice article on using gamification to successfully reach millennials. Read the full story.
Gamification and MillennialsShores Media