RileyBuilt.com
Overview:
Located in the West Plains of Texas, and operating since 1969, Riley Built is recognized as the leader in dairy hoof trimming chutes and equipment in the world, owning 17 U.S. Patents & International Patents. Riley Built was one of our first clients. We have been working with them since 2001. We’ve built two website for them and provided various search marketing services over the years. In early 2010 it was decided that they needed a new website. Their website was no longer search engine friendly and they were losing ground to competitors online. It was to rebuild.
The Process:
We first performed an analysis of their website, keywords and competitors. Through keyword analysis, website grading, domain name grading and ranking analysis, we were able to put our development and search marketing plan together.
We knew that their website needed to be rebuilt. We suggested a clean design using short, clean, html that was search engine friendly and CSS formatted. From the keyword analysis we did, we knew what pages needed to built and the naming structure. Once the framework of the site was built with helped shape the content to include the keywords and phrases we were targeting.
We then used various link building services and press release distribution tactics to increase their inbound links for the most searched for terms in their industry. We took converted their existing demonstration videos and uploaded them to a newly formed YouTube channel for their product. We provided link building service for the videos. Once this was completed we setup their PPC campaigns.
Results:
After only 4 months, the end results was #1 organic rankings for their top 4 search terms, organic video rankings and PPC ads. View Results
