Google’s Farmer/Panda update serves as a reminder to online merchants that their non-paid search traffic is subject to an algorithm that constantly evolves. Pay-per-click advertising, on the other hand, allows merchants to diversify their revenue streams in a manner that’s more controllable. Read the article

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the May 2011 installment of "Ten Great Ecommerce Ideas." Customer service, shipping, and search and sort options are just some of the topics covered this month. Read the full story