If your content is unique, do you ask for the order when prospects are reading or viewing it? Or, do your potential customers use your product catalog for research and then buy elsewhere?

Is your store is different? Do you offer customer stories that confirm the quality of your brand? Do you offer better products or an easier buying experience? Better pricing? Better customer service? More importantly, are you selling products that consumers are looking for?

Source: Practical Ecommerce

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